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Magazine Title : Brand Management
Category : Institutional Magazines
Sub Category : Marketing
Location : India
Language : English
Frequency : Quarterly
Annual Subscription (Within India) : Rs 1100.00
Annual Subscription (Outside India) : 48 US$
Country of Publication : India
About the Magazine

The IUP Journal of Brand Management is a quarterly journal that focuses on brand equity, brand image, brand extension, brand valuation and brand associations. IJBrM seeks to provide a platform for researchers in the field of brand management to publish their finding