The debut of COLOURAGE in August 1953 in a splash of color was in keeping with the nature of the industry it serves - the production and application of dyes and allied products used in the coloration of cotton, wool, jute and synthetic fibre fabrics. Though used mainly in textiles, dyes are in increasing demand for leather, paints, paper, cosmetics, plastics, food and many other products. COLOURAGE, thus reaching all the textile mills, woollen mills silk and art silk mills, textile processing houses, dyestuffs and intermediates manufacturers, textile auxiliaries and speciality chemicals manufacturers, synthetic fibre manufacturers, leather units, paper mills and paint and plastics units, has the unique distinction of being the only journal of its kind in the country for the textile processing and the dyestuffs segments in the industrial horizon